The goal of this task force is to create a for-profit Prints and Advertising (P&A) Equity Fund, cultivating audiences and demonstrating marketability of selected films and television shows which match our mission.
This is a for-profit, 5-year Prints and Advertising (P&A) Equity Fund, cultivating audiences and demonstrating marketability of selected films and television shows which match our mission. The fund will raise $25 – 50 million, to be spent over at least 5 years and 10 projects. Longitudinal commitment will statistically increase probability of success, via slate (versus one-off ventures).
-Fund will provide $500,000 to $1 million per project, augmenting the promotion and distribution of completed films/shows.
-Fund will encourage acquisition by buffering distributor’s risk, facilitate aggressive marketing and widen release.
-Fund will identify and hire Marketing/Distribution Expert as dedicated Consultant per project.
– Market/Distribution Expert will identify adult female viewer consumer patterns, develop strategic outreach to them, affiliate with targeted organizations, brand female directors/writers/producers.
-Mentorship will be provided via internship/assistant positions to Marketing Consultant.
-As per industry standard, (P&A) investment will be in first position recoupment.